People are not your most important asset. The right people are.
Jim Collins, Author of Good To Great One of the biggest problems that market research faces are “professional respondents”. The type that...
Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers. Market researchers investigate several areas of the market, and it can take weeks or even months to paint an accurate picture of the business landscape.