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Zest's Privacy Policy


Your privacy is important to us and we take great care in protecting the information you provide whilst registering on our panellist website or participating in one of our research projects (whether hosted on our own website, by a third-party website or by any other means, including by telephone or mobile app). This policy explains how we collect, use, share and protect your personal information. By registering as a panellist or participating in one of our research projects you consent to our use of your personal information under this Privacy Policy.



Zest is a trading name of ABA Market Research Ltd. Zest is an independent market research fieldwork agency. Our principle business activities include providing market research and Fieldwork services.



The information we hold about research participants enables us to conduct our research projects.

We will collect your personal information when you register on our panellist website or undertake a research project. The legal basis for processing your data is consent and your co-operation in any project is voluntary at all times.

The information we collect will include your name, address, postcode, gender, occupation, age, date of birth, email address, telephone number, bank account information and responses to research projects, such as personal opinions. Occasionally we collect sensitive personal information such as ethnic origin, religious beliefs and political views.

We never knowingly invite children under the age of 16 to participate in research projects without taking measures to ensure appropriate consent from a responsible adult.



We will only use your personal information for the reasons specified in this policy, unless you have specifically consented to, or opted in to, another use of your personal information.

The personal information we collect may be used for the following purposes:

- To invite you to participate in a research project

- To invite you to participate in other types of market research (where you have given consent)

- To send you information about a research project you have agreed to undertake

- To re-contact you to validate your responses

- To re-contact you for further information on your responses

- To send you payment for research projects you have completed

- Anonymised to remove your identifying information and then reported back to the client that commissioned the project

- Combined with the responses of others who participated in the same research project and used on an aggregated basis to determine average results

- To update and to ensure that our records of your personal information are correct

- To respond to requests you may make of us

- To share with trusted third-party processors to perform functions on our behalf (please refer to the ‘Who we share the information with’ section for further details)

- To respond to duly authorised information requests of governmental authorities or where required by law;

- To investigate suspected fraudulent activity in connection with our website and services or violation of another party’s rights;

- In connection with the sale, assignment, or other transfer of the business to which the information relates, in which case we will require any such buyer to agree to treat personal information in accordance with this Privacy Policy.

We do not use your personal data for any automated decision-making or profiling.



All of your personal information is treated as confidential. We will never intentionally disclose this information to the client that commissioned the project or any other third parties unless you request or consent to sharing your identifying information with them for a specified purpose.

We will not sell your personal information to third parties. Your information is not normally shared with anyone, except employees of Zest and trusted third-party processors to perform functions on our behalf, such as hosting our databases, providing IT support and data processing services. They will have access to the information needed to perform their functions, but may not use it for other purposes. They will never use your information to send you marketing. They must also process the personal information as set out in this Privacy Policy and as permitted by applicable Data Protection legislation. Zest Privacy Policy – v2.0 Page 2 PUBLIC



We will keep your personal information while you are actively participating in a research project with us, or have registered on our panellist website. If your account is inactive for a period of two years, it will be close and your personal data will be deleted.


A cookie is a small text file that may be placed on your device (computer, mobile phone, tablet) when you use the panel sign up website. A session cookie will be used, which is a temporary cookie that is removed when you close the browser. This session cookie allows us to connect your visit to the website with your user account. Without it, the website won’t work properly.

Most browsers are set by default to accept cookies, but should you wish you can set your browser to refuse some or all cookies. For more information on deleting or disabling cookies, visit:



The security of your personal information is very important to us. We have put in place reasonable physical, electronic and administrative procedures to safeguard the information we collect. All such information is held on secure servers; we have physical security of our offices and controlled access to our computer systems. Zest complies fully with all applicable Data Protection legislation.

Although our offices and servers are based within the United Kingdom, we (or one of our trusted third parties acting on our behalf) may transfer your personal information outside the European Economic Area (EEA). Whilst some of these countries do not afford the same legal protection as is enjoyed in the EEA, we ensure that appropriate safeguards are in place to protect your information. These safeguards include the European Commission approved Model Contract Clauses, which ensure that transfers are legitimate. By providing us with your information, you consent to us (or third parties acting on our behalf) transferring your information outside the EEA.



Your rights concerning your personal data are listed below. To exercise any of these rights, please submit your request to our Data Protection Officer (see the ‘Contact Us’ section below) and we will carry out any request to the extent required by applicable law.

- The right of access – you can ask to see the personal information we hold about you (along with certain other details) and we will show you free of charge (restrictions apply). We’ll need you to verify who you say you are.

- The right to rectification – if the information we have about you is inaccurate or incomplete, you’re entitled to have it rectified. If we’ve shared your information with others, we’ll let them know about the rectification where possible. If you ask us, we’ll also tell you who we’ve shared your information with.

- The right to erasure – you can ask us to delete or remove your information in some circumstances, such as where we no longer need it or you withdraw your consent (where applicable). If we’ve shared your information with others, we’ll let them know about the erasure where possible.

- The right to restrict processing – you can ask us to ‘block’ or suppress the processing of your information in certain circumstances, such as where you contest the accuracy of that information or object to us processing it. It won’t stop us from storing your information but we’ll tell you before we lift any restriction. If we’ve shared your information with others, we’ll let them know about the restriction where possible.

- The right to data portability – you have the right, in certain circumstances, to obtain information you’ve provided us with (in a structured, commonly used and machine readable format) and to reuse it elsewhere.

- The right to object – you can ask us to stop processing your information if we are:

o relying on our own or someone else’s legitimate interests to process your information;

o processing your information for direct marketing; or

o processing your information for research.

- The right to withdraw consent – if we rely on your consent (or explicit consent) as our legal basis for processing your information, you have the right to withdraw that consent at any time.

- The right to complain – if you have a concern about the way we’ve handled your personal information, you can report it to the UK regulator, Information Commissioner’s Office (ICO). You can find details about how to do this on the ICO website at or by calling the helpline on 0303 123 1113.



Please be aware that any third-party websites you may visit or mobile apps that you may use during your participation in one of our research projects is out of the control of Zest and we are not responsible for their privacy practices or the content. We suggest contacting them directly for information on their privacy policies.



We reserve the right, at our discretion, to modify our privacy practices, update and make changes to this Privacy Policy at any time. If we make any changes, we will update our policy on our website.



If you have any queries concerning this policy please contact our Data Protection Officer either by email on or by post at :

Data Protection Officer


Hart House

6 London Road

St Albans



Zest is part of ABA Market Research Ltd. (ABA Legal)

ABA Market Research Limited.

Registered Office:

Hart House,

6 London Road,

St. Albans,


AL1 1NG.

Registered in England and Wales, Reg. No. 04404540


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No other use of ABA Materials shall be permitted. The ABA Materials available for use as set forth above do not include the design, layout, arrangement or distinctive elements of this Site, or of any other Internet Web site maintained by ABA Market Research Ltd or its divisions, subsidiaries or affiliated companies.

Documents, images, information and other materials proprietary to others

The contents of this Site may from time to time contain documents, images, information and other materials not proprietary to ABA, such as photographs, clip art, film clips, musical passages, audio track or sound effect elements, or the names, trade names, trademarks, logos or Zest Privacy Policy – v2.0 Page 4 PUBLIC


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